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Tools

What AdsOwl does and why it's useful

Each tool in brief: what it does, what it's for and where its limits are. The price in credits is shown before you run it.

Your niche and videos

This is where you start: a project with your search phrases and facts about your company.

  • Video analysis

    AI watches the whole video: picture, sound, speech and captions. Only the videos you pick are analysed.

    What it's for: understanding what hooked viewers: the first frame, the pace or the delivery.

  • Niche research

    Compares analysed videos by view groups and shows what the best ones have in common. On a small sample it marks the signal as weak.

    What it's for: drawing conclusions about the niche, not from one lucky video.

  • My social accounts

    Connect your TikTok, Instagram or YouTube by link, no password needed. Followers, typical views, best and worst videos, a report.

    What it's for: knowing your baseline and comparing new videos against it.

  • Owl chat

    The owl reads your project data, answers questions and prepares tool runs: a card with the price and a button that you press.

    What it's for: saying what you need instead of hunting for the right section.

  • Telegram

    The bot sends messages from the checks you turned on. The mini app opens your dashboard without a password.

    What it's for: getting what matters where you already read messages.

Scripts and filming

From an idea to a finished vertical video.

  • Scripts

    A second-by-second storyboard, text, captions, sound and a list of what to film. Based on niche research and facts about your company; numbers in the text are checked against those facts.

    What it's for: getting a working draft for your product, not a general idea.

  • Studio

    Assembles a 1080×1920 vertical video from your footage and photos: subtitles, transitions, voiceover with ready-made AI voices. AI can generate missing shots, which are labelled. To show your actual product in them, add its photos as references; otherwise AI draws a similar one.

    What it's for: editing a video without an editor when you have your own footage.

  • Remake of someone else's video

    A link to a video → why it worked (hook, pace, structure, techniques) → a script in the same format about your product.

    What it's for: using a format that works to film your own video, not a copy.

  • Monthly content plan

    Dates, times, topics, formats, hooks and occasions. Days and times come from your stats and general observations; holidays in the plan are Ukrainian. Any item can become a script.

    What it's for: knowing in advance what to film and when.

  • Shot list

    Works out which real shots your edits and scripts are missing and writes the task: what to film, where, how many seconds, from what angle.

    What it's for: filming everything in one trip or handing the list to a videographer.

  • Video cover

    Makes 3 covers in 9:16 from a studio video or library clip: a frame and large text that doesn't cover faces. Downloads as PNG.

    What it's for: quickly getting cover options to choose from.

  • AI focus group

    Digital viewers built from real comments in your niche rate a script, idea, ad or cover. This is a model, not real people.

    What it's for: spotting weak points before you film.

Measurements and occasions

What's happening with your videos and what you could film right now.

  • Growth check

    Re-measures views on your accounts and shows what grew and which traits are linked to it. On a button; you can turn on a check on Mondays and Thursdays. On a small sample these are hypotheses, and the report says so.

    What it's for: seeing which of your videos are worth continuing.

  • Early signal

    Once turned on, it watches new videos on your accounts in their first 24 hours and compares them with your usual speed. If one is noticeably faster, it tells you what you can do.

    What it's for: having time to reply in comments or film a follow-up while interest lasts.

  • Retention black box

    A screenshot of the retention graph → where viewers left, the likely reason and 3–5 edits. AI reads the numbers from the image, so check them.

    What it's for: finding the second where a video loses viewers and using that in future scripts.

  • Sound radar

    Shows which sounds are growing among the niche videos already found, with a video idea for each. TikTok only. You can turn on a check once a day.

    What it's for: catching a sound before viewers tire of it.

  • Reply to another video

    From the niche videos found, picks those with a disputed claim, a myth or a big promise and writes a reply script: stitch or duet.

    What it's for: joining a conversation that's already going with your own view.

  • Occasion right now

    Today's weather, Ukrainian news and holidays → which occasions suit your product: a video idea, ad text and how long it stays relevant. Tragic news is not used for ads.

    What it's for: quickly filming a video about what's happening today.

  • Competitors: content

    Competitor accounts on TikTok, Instagram and YouTube: new videos, which beat their usual views, a summary of topics and offers. On a button; you can turn on a weekly check.

    What it's for: not missing what competitors film and how.

Sales from comments

Comments are buyers' questions and doubts, written in their own words.

  • Comment analysis

    A link to your own or another video (TikTok, Instagram, YouTube) → usually up to 300 comments sorted into questions, objections, people ready to buy and negativity. Plus draft replies in your company's tone.

    What it's for: understanding what stops people buying and replying faster to those who ask.

  • Hot leads

    AI writes queries that show intent to buy, finds fresh TikTok videos and picks comments from people asking the price or where to buy. TikTok only.

    What it's for: finding people already looking for what you sell.

  • Video replies to comments

    Under your latest videos it picks 3–6 comments worth a video reply and writes a 15–20 second script. Requires connected accounts.

    What it's for: filming what viewers have already asked about.

Competitors and ads

What others offer and how, and how to set up your own ads.

  • Competitor directory

    All the project's competitors in one list: region, price, website, social accounts, what sets them apart and what you already track.

    What it's for: keeping competitor data in one place.

  • Us vs competitor

    A point-by-point comparison: price, timing, warranty, delivery, content, ads. Each point has a source, and if there's no data, it says so.

    What it's for: seeing where you're really stronger and getting wording for ads.

  • Classifieds

    OLX.ua and Prom.ua only: price range, who lists most often, which phrases repeat, what nobody offers. You can turn on a weekly check for new sellers and sharp price drops.

    What it's for: setting your price and listing text with the market in view.

  • Competitor ads

    Facebook and Instagram: active ads from the Meta Ad Library, copy, offers, days running. Google: by website domain, format and dates shown; Google doesn't reveal keywords. TikTok has no such library. You can turn on a weekly check.

    What it's for: seeing what competitors spend on and which ads they keep running.

  • Website prices

    From a competitor's product page, AI extracts products and prices, and the next check shows what changed. You can turn on a daily check. Data can't be retrieved from some sites.

    What it's for: finding out about price drops and promotions in time.

  • Keywords

    Project queries: yours, generated ones and Google suggestions. AI compares them with competitors' ad copy and marks them as taken or open; this is an estimate. No search volume or click prices.

    What it's for: choosing queries for search ads.

  • Targeting audiences

    3–5 audiences for Meta and TikTok: age, location, interests, pain points, offer and ad text. You set them up in your ad account yourself.

    What it's for: starting setup from ready hypotheses instead of an empty screen.

  • Ad results analysis

    An export from Meta Ads Manager or TikTok Ads (CSV, XLSX) or a table screenshot → cost per result, what to turn off, scale or change. Code calculates the file's numbers; AI reads them from screenshots.

    What it's for: deciding faster where to send your budget next.

  • Blogger search

    Describe your product and tick topics → bloggers from TikTok, Instagram and YouTube: followers, views, country, how well they fit, risks and contacts if listed.

    What it's for: building a list for influencer ads.

  • Collaboration partners

    Nearby businesses in your city on Instagram or TikTok with the same audience but not competitors: why they fit, 3 joint video ideas and a first message.

    What it's for: finding someone to film a joint video with.

How tools are run

You start searches, analyses and reports yourself, with a button or through the owl chat. Where it says "you can turn on a check", that check only works after you turn it on, and it uses credits. The service gives suggestions; it doesn't guarantee views or sales.

See pricing

Try it on your own niche

Create a project, say what you sell and run your first search.

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